Web Developer & WordPress Specialist | Elementor & WooCommerce | Motorsports & SMB Growth | Bilingual (EN/IT)

Impact-focused web developer serving small and mid-sized businesses—especially in motorsports and tech. Detroit-born, Rome-based (and often between both), I build fast, conversion-ready sites that help owners generate leads, sell online, and showcase services with clarity.

• Known for: clean builds, SEO-minded structure, reliable comms across time zones

• Specialties: WordPress, Elementor, WooCommerce, HTML/CSS3, PHP, SEO, Divi, WPBakery

• Extras: Automotive/portrait/landscape photography to keep brand and site visuals consistent

• Languages: English (native), Italian (professional) — se preferisci l’italiano, scrivimi pure.

Experience Highlights

Freelance Web Developer — Detroit 🇺🇸 / Rome 🇮🇹

• Designed and shipped WordPress/Elementor sites for SMBs to multi-million-dollar enterprises in motorsports, tech, and local services.

• Built WooCommerce stores with optimized product architecture and checkout flows to lift conversion and AOV.

• Implemented SEO foundations (site structure, schema, performance, on-page) to improve discoverability.

• Created photography assets (automotive, portrait, landscape) for cohesive web/brand delivery.

• Standardized project management (briefs, timelines, status updates) to ensure on-time launches despite cross-continent schedules.

Skills (ATS-friendly)

Platforms/CMS: WordPress, WooCommerce, Elementor, Divi, WPBakery, Wix, Webflow, Shopify
Frontend: HTML, CSS3
Backend: PHP (WordPress-centric)
SEO & Growth: Technical SEO, on-page SEO, site performance, analytics-aware builds
Workflow: Client discovery, scoping, sprint planning, QA, maintenance
Creative: Automotive/portrait/landscape photography; basic image optimization for web, logo design

Education

Specs Howard School of Media Arts — Film & Television
Rochester University (formerly Rochester College) — Digital Marketing

Selected Focus Areas

• Motorsports & automotive brands (sites, stores, and media that feel native to the culture)

• Service businesses (clear service menus, booking, and lead capture)

• E-commerce (WooCommerce storefronts, product taxonomy, speed & UX)